Started in late 2015, Poshbrain emerged from one of the Indonesia’s most culturally progressive city, the city of Bandung, known locally for its reputation in the music and fashion industry. The brand’s inception was a response to the multitudes of things that are happening around the youth community at that time, such as the resurgence of the underground electronic music scene, thriving skateboarding culture, and the fashion attitude that evolved from those two phenomenon.

Since then, Poshbrain has received much love from global consumers, reaching as far as United States, Tokyo, Berlin and has distributed to more than 80 stores worldwide.